CROCS ANNOUNCES PUNK-ROCK INSPIRED DEBUT COLLAB WITH LITTLE BIG
Crocs, a global leader in innovative casual footwear for women, men and children and award-winning band Little Big today announced an exclusive punk-rock-inspired collaboration featuring an on the brand’s iconic Classic Clog that includes metal spikes, chains and JibbitzTM charms inspired by the band’s unique and personal style. This is the first joint project between Crocs and the Russian musicians.
Little Big are a punk-pop-rave collective from Saint Petersburg but are known far beyond Russia’s borders. There are more than 2 billion views of their music videos, with ‘Skibidi’ the most popular in the entire history of Russian YouTube – it has more than 500 million views.
“We have always been punk rock musicians and love rave music at the same time. What we do is a new musical paradigm, and this is reflected in everything: our songs, music videos and image. We are glad to have this collaboration with Crocs as it precisely represents the spirit of Little Big, and we hope that our fans will love it too” – Ilya Prusikin, the band’s frontman.
The Little Big X Crocs collaboration is at the image of the band members – Ilyich, Sonya, Gokk and Tony: quirky, fun and distinctive. The collection is presented in two colorways – bubble gum and black. The Little Big X Crocs Classic Black Clog has strong punk vibes and includes silver Little Big JibbitzTM charms, studs, a spiked backstrap and chain embellishments. The Little Big X Crocs Classic Pink Clog has strong bubble gum pop vibes with a bit of punk edge. This eye-catching clog includes Little Big JibbitzTM charms and a spiked backstrap, plus a charm chain and piercing-like embellishments. The 2 styles also carry JibbitzTM with happy and grumpy teddy bears Jiibitz that mirror Ilya Prusikin’s back tattoo.
“We are glad to surprise the brand’s fans with an unexpected collaboration that showcases the relevance and appeal our iconic Classic Clog in a new light. In our partnership with Little Big, we aimed to combine the band’s unique approach to musical art with Crocs’ ability to create memorable experiences for consumers. These limited-edition products emphasize that expressing yourself and being comfortable are not mutually exclusive, even if you are a punk rock princess from a modern fairy tale”. – Crocs EMEA Marketing Director Yann Le Bozec. “
You can check out the Crocs X Little Big collaboration in the band’s cover music video of the 90’s hit song ‘Everybody’, where magical scenery and fabulous fairy tale and pop culture characters have been re-interpreted by Little Big.
Wanna be part of the band? We give the opportunity to fans to insert themselves in scenes of the campaign video via an exclusive filter on the @CrocsEurope Instagram page. By posting their videos using the filter, following and tagging @CrocsEurope, fans can win a pair of exclusive collectible Little Big x Crocs roller skates.
To celebrate the launch of the collaboration an exclusive concert of the band will be live streamed on @CrocsEurope at 4.30pm on June 22nd.
The Crocs X Little Big collaboration will launch on June 22th at 5pm across Europe on https://www.crocs.co.uk/pg/little-big.html and in selected retailers for £64.99 for the pink version and £74.99 for the black version.
Posted by The New Collections
Don’t forget to share!