HEIST LAUNCHES SELL-OUT SHEER COLLECTION IN WHITE AND BLUSH

Elevate your Summer foundations with new Sheer shades and style

HEIST, the British foundation-wear brand renowned for comfort, support and style, has just launched its best-selling Sheer Collection in White and Blush for Summer.

Following significant demand from its community for colour newness to its debut underwear collection, Heist listened. The result? Signature Sheer styles in NEW White and Blush colourways. Think elevated, everyday underwear in seasonal shades that work perfectly under and as part of any outfit.

The Sheer Collection was first launched in Black, where Heist co-created the Knickers hand-in-hand with 150 women from the Heist community under its future underwear initiative, CO.LAB.12. CO.LAB.12 gave customers the opportunity to work with Heist’s in-house innovation team, Lab12, on its first underwear line in 2020. Working collaboratively with women across a broad range of sizes, body shapes, ages and ethnicities, Heist has designed foundations of style using innovation to change the way people feel. This new launch is about presenting further colour choice across best-selling Sheer styles.

Best-selling Sheer Collection styles in NEW White and Blush launch on Thursday 29th July and will be available to shop online at www.heist-studios.com alongside the existing collection styles in Black, Berry and Sage.

The Sheer Bralette – RRP £48