NEW ERA PRESENTS THE MUSIC GENERATIONS

The Music Generations is a celebration of this rich heritage and ushers in an exciting new future of music and style, embodied by the artists in the campaign. The new initiative showcases exclusive insights into the artists’ lives, delving into their extraordinary backstories, influences, and everyday routines – brought to life through a compelling content series and bespoke product. By taking their inspiration from New Era’s rich history to create cutting edge designs, the personalised collections represent the artists’ takes on the next era of style.