K-SWISS LAUNCHES NEW CAMPAIGN ‘HOW WE MOVE’
Heritage American tennis brand, K-Swiss kicks the doors open with a new Autumn/Winter release; The ‘CannonCourt’. ‘How We Move’ references the brands tennis heritage and explores the fast paced movement of the pressure, the sound, the passion, that’s easily relatable with youth culture and brings K-Swiss into a world beyond the court.
With the ‘CannonCourt’ a new wave emerges; reflected in the fast flowing outsole design and the vibrant yellow, green & white courtside colours. This iconic silhouette delves into the brands archive serving up a clean court style that gives a nod to the brands tennis legacy with details such as; the iconic five stripe branding, mixed material layering and woven Grandslam flags on the heels. The CannonCourt design represents a new wave for K-Swiss that lets you show ‘How You Move’.
‘How We Move’ highlights the unique meaning of movement and what it means to
the individual. Through the brands’ DNA, this campaign connects the sounds and movement on the court from the player running for the ball to the music and energy of a club. From the pressure a player faces during a game to the rising momentum that fills the club as the bass builds, they all reach a climax; the game is won, the stadium reaches its peak and the dance floor is overtaken with the waves of movement.
K-Swiss ‘How We Move’ celebrates 55 years of the brand’s movement across sport and fashion, from the court to the club the beat goes on!
Posted by The New Collections
Don’t forget to share!