BALR. x ISHU
The BALR. x ISHU collection is an exclusive line of premium garments that give the wearer a sense of empowerment through unparalleled protection and privacy, with the ability to block out unwanted flashes and outsmart the spotlight.
Amsterdam born, luxury lifestyle brand BALR. partners with London-based technology and fashion brand ISHU to deliver a transformative collection, which uses innovative sunlight technology to distract and distort. When taking a photo, the unique fabrics containing thousands of nano-spherical crystals reflect the flashlight back into the camera resulting in images where the wearer is blacked out.
BALR. and ISHU alike hold huge celebrity followings; BALR. has been worn by the likes of Fernando Torres, Dani Alvez, and Neymar Jr and ISHU boasts popularity with stars like Beyonce, Jay-Z, Cameron Diaz, Kevin Hart to name a few. With both brands each catering to the desires and needs of the luxurious, through BALR.’s focus on high-end fashion and ISHU’s anti paparazzi cloaking device, this collaboration proves to be the ultimate blend of craft and creativity.
Merging versatility, functionality and the iconic BALR. style, the collaboration consists of a range of comfortable, clean, and minimalistic hoodies, t-shirts and puffer jackets made from high-quality materials and imprinted with ISHU’s intricate and reflective patterning. These sit alongside accessories like backpacks, phone bags and trainers, marking this as the largest complete ISHU and BALR. fashion collaboration to date.
Posted by The New Collections
Don’t forget to share!