UMBRO X NO
For SS22, Umbro reignites its relationship with Manchester musical titan New Order with a new black-out capsule collection. The latest range is a celebration of the band that helped unite fans of indie, dance, and football under the roof of legendary Manchester nightclub the Hacienda as well as the outdoor raves which became a byword for early 1990’s Brit youth culture.
New Order would underline its reputation as one of the UK’s most influential bands and a galvaniser of youth tribes when it flew the flag for England with musical anthem World In Motion as the team headed off to Italy. The track would go on to become New Order’s first and only Number One song in the UK Singles Chart
The new Umbro x New Order Pack 2.0 features five black styles, and includes two short-sleeved styles, two long-sleeve options and a knitted cap.
Priced at £50 and riffing on Umbro’s football roots, the New Order Blackout Jersey football shirt features Umbro’s iconic all-over jacquard pattern in a sublimation print. The shirt also has England ’90 woven tape along the sleeves and is emblazoned with an Umbro logo, World In Motion Globes’ motif on the chest, and the New Order logo at the nape of the neck at the back. All logos and motifs throughout the capsule collection appear in tonal black. The second short-sleeve option is the Celebration Tee. Priced at £35, the T-shirt has a 1990’s boxy fit, an oversized crew neck and New Order Globes, band logo and Umbro motif on the front chest.
The New Order Blackout Sweat is crafted from a training-top inspired polyester and features the same logos and motifs set against Umbro’s iconic house jacquard. Priced at £55, the long-sleeve also has a boxy silhouette and features contrast cuffs and waistband in black elastane rib.
Rounding up the tops collection is the New Order Celebration Jacket. Priced at £65, it also features an all-over tonal black jacquard, the suite of New Order/Umbro logos and motifs, woven tape running the length of each sleeve, and a full-length zip, with a ribbed black funnel neck.
The £20 New Order Bobble Beanie is a two-tone knitted bobble hat with a contrast insignia patter to the crown and embroidered logo to the cap’s front and rear turnover.
Delivering a uniform for those dedicated to music and football with a distinctly Manc swagger, Umbro launches its Umbro x New Order Pack 2.0 through Scotts, Pro Direct and www.umbro.co.uk.
Posted by The New Collections
Don’t forget to share!