EMRE CAN IS BALR.’S NEW BRAND AMBASSADOR

German football star Emre Can is BALR.’s new brand ambassador. The player of Borussia Dortmund is featured in the brand’s latest campaign “Through the eyes of a BALR.”

We all dream of the life of a BALR. And for some, through hard work and perseverance, this dream has become reality. It’s a small, select group and superstar Emre Can belongs to that group. The campaign takes a look through the eyes of Emre Can, showcasing his lifestyle, his ambitions, his love for fashion and football and shows why BALR. and Emre are inextricably linked to each other. It’s the world where football and fashion meet. Emre Can:

“BALR. embodies the mindset that I have: work hard to achieve greatness.”

It pays off both on and off the pitch and BALR. is the brand that reflects that. I’m thrilled to be
able to share my passion for fashion with this partnership.

Juul Manders, CEO of BALR. says: “Emre is known for being well-dressed, he’s able to play any position on the pitch and he’s a beloved player across the world. All in all, he is the perfect example of a BALR. and we’re extremely excited to work with him.” ABOUT BALR.

BALR. is a premium lifestyle brand inspired by the lifestyle of professional football players. Founded by Juul Manders, Ralph de Geus and Demy de Zeeuw, the Amsterdam-based brand offers a wide range of apparel, footwear and accessories designed for men. BALR. is available through BALR.com, one of its stores in the Netherlands, Belgium and Germany and at over 400 retailers worldwide.