MICHAEL KORS X ELLESSE
Iconic American luxury fashion brand Michael Kors and luxe Italian sportswear brand ellesse are coming together for a celebration of the athletic styles of the ‘70s. Fronted by model Emily Ratajkowski, Brooklyn-based rap musician Jay Critch and an uber-cool cast of musicians, models and multihyphenates, the collection’s vibrant, sporty and glamorous designs are brought to life through a transportive campaign. Taking place in Miami, the campaign was shot by renowned fashion photographer Lachlan Bailey and styled by Mel Ottenberg, editor-in-chief of cult pop magazine Interview.
Launching in May, the Michael Kors x ellesse capsule offers a luxurious and modern take on retro athleisure. Evoking the bold attitude, confidence and eternal cool of vintage lifestyle looks, the 24-piece capsule collection is emblazoned with a one-of-a-kind insignia that fuses Michael Kors’ iconic logo with ellesse’s tennis-and-ski-inspired one. A waved pattern featuring the ellesse x Michael Kors emblem can be found on the bags and accessories of the lifestyle collection.
Adding another fresh design twist, ellesse’s signature color palette of fiery oranges and reds is juxtaposed with classic shades of navy blue and crisp white. The bold track jackets and pants, vintage-style swimsuits and playful patterns, chunky sneakers, logo slides and neon bucket hats celebrate a modern take on classic styles. Kors’ must-have Hudson backpack and Bradshaw shoulder bag offer the perfect finishing touches.
Captured on a court in the heart of vibrant, sun-soaked Miami, the campaign is a celebration of the cool, confident, optimistic and energetic DNA of the Michael Kors and ellesse brands. Adding to the cool factor, appearing alongside Ratajkowski and Critch—whose beats provide the background track for the shoot and video—are It-models Lexi Boling, Herzen Clerge, Lucas Ucedo as well as musician Wolftyla and top Japanese internet sensation Kemio to round out the global cast.
The capsule collection will also be brought to life in a series of pop-up installations and activations around the world. #DOUBLES #MKxELLESSE
Facebook: Michael Kors
Posted by The New Collections
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