TRIWA LAUNCHES A LIMITED TIME FOR OCEANS COLLECTION
Two years ago, Swedish watch brand TRIWA launched the world’s first watch made from recycled ocean plastic, to raise awareness of the oceans’ critical health. After a two successful years with nearly 20 000 units sold, the equivalent of approximately 40 000 PET bottles. They are now launch- ing a limited, colourful summer collection made completely from recycled ocean plastic.
The collection is inspired by early surf movies such as Gidget and Endless Summer and produced in collaboration with Tide Ocean Material, Switzerland. The new collection is part of TRIWA’s Time for Change strategy where they want to make the watch a statement symbol to raise awareness for issues of our time. TRIWA has previously launched Time for Peace, with watches made from upcy- cled illegal weapons, Time for Pride, to raise awareness for free love and Time for Oceans, to make use of ocean garbage and raise awareness for the ocean’s critical health.
Both case and strap are made from 100% recycled ocean plastic produced by Tide Ocean Material® from Switzerland. The ocean waste is transformed into premium granules with the help of solar energy, and then remoulded into the watch. The collection comes in 2 different colours, Turtle, in green with yellow details, and Orca, in black with turquoise details. They are 10 ATM water resist- ant and filled with ocean references such as the 3D molded ocean dial, the bouy nspired hands and the color schemes. The collection will be launched on triwa.com and in selected stores on the 20th of May. Price: 1495 SEK, €159, $169.
Posted by The New Collections
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