Sport connects cultures and creates new global icons, regardless of background. Sport teaches important values; teamwork, resilience, patience, respect, fair-play. Sports-grounds are meeting places and melting pots, where people come together to unite, collaborate and share. This ethos underpins the brand-new Aceshot shoe, an immediate Lacoste classic.
The colourful and eye-catching Aceshot is inspired by tennis and running footwear technology, but nods to the many, broader sports played today, from skate to breakdancing. It is a lifestyle shoe, inspired-by performance. It harnesses the culture- crossing powers of sport to create a look that is vibrant, comfortable and driven by freedom, both of movement and expression. The Aceshot is a symbol for those who see and appreciate sport’s power; disrupters who push for change, redefining our ideas of excellence, beauty, success and achievement. They are the citizens of a new playing field.
The Aceshot is a tribute to positivity and vitality, hence the vibrant pops of colour. Archive-inspired details abound across the shoe, combining with futuristic elements to create a synergy between past and present. The Aceshot highlights the pioneering work Lacoste do in testing new technologies – the foam featured on the sole was crafted during experiments in the creation process of both current and upcoming performance shoes. Specifically, the dynamic melted-look texture came about during the trial-and-error stages in the development of cutting-edge new sole foams. The shoe references various celebrated Lacoste performance shoes, from the V-Ultra to the MC tennis Pro. Indeed, the eye-catching TPU support, which wraps around the midsole, was lifted from the AG-L21 Ultra – famously worn by Daniil Medvedev – as a means to deliver lateral and heel support.
The Aceshot pays tribute to both the past and future of sport. By featuring elements lifted from Lacoste’s technological trial-and-error tests, the shoe becomes an object both of history and of the next generation, a record of the hard-work and excellence that go into sports success and a teaser for innovations to come. It is a shoe rich in values, for a consumer who prioritises authenticity, community and innovation.
Posted by The New Collections
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