BRIXTON BREWERY X M.C OVERALLS – WE WORK HARD TOGETHER
The ‘WE WORK HARD TOGETHER’ campaign has been shot in the thick of it at the home of Brixton Brewery’s actual working Brewery in South East London. The campaign highlights a series of like-minded crafters who encapsulate the ethos of both brands, to Work Hard; Copper Metal Artist & TV Presenter Sadie Clayton, Artist and Activist Tia O Donnell, Masterchef Semi-Finalist and West African Chef Victor Okunowo and Illustrator (and ACTUAL Brixton Brewer) Martin Wollerstam.
The design features M.C.Overall’s signature polycotton fabric and is a product of the brands working closely; employing M.C.Overall’s 100+ year workwear expertise with Brixton’s renowned brewing team to create a one-off piece and collection that ticks all the boxes; fashionable, durable, functional and fun. Accompanying basics include black and white tees, grey marl sweats emblazoned with the bold new designs, alongside a statement white denim work jacket with hand-stitched back print detail, an accessory patch and naturally a limited edition beer!
The brands have worked together to create the world’s first fashion-forward ‘brewer’ dungaree which is packed with practical features to aid in the brewing process. Key features of the dungarees include a zip tie pocket, spray holder, G Clamp front pocket, key holder and beer can pocket.
Available from the 3rd Oct in M.C.Overalls Soho Store & Brixton Brewery’s Taproom, alongside Brixton’s online store for a limited time.
Posted by The New Collections
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