SCOTCH & SODA X VELORETTI COLLABORATION
Fashion brand Scotch & Soda teams up with fellow Amsterdam-based bike company Veloretti for the launch in Europe of a collection of electric and city bikes, in celebration of Amsterdam Proof, Scotch & Soda’s seasonal unisex rainwear capsule collection, designed to brave the elements in style, no matter the circumstances.
Known for its sleek designs that stand the test of time both aesthetically and practically, Veloretti has created a range of 6 bikes for the collaboration that launches today in 26 European countries. Designed in Amsterdam and manufactured in Europe, the bikes are conceived for daily city commute, combining a clean design with frames made from the highest quality solid aluminum, dusted off with a durable powder- coated finish, and display the Veloretti and Scotch & Soda logos.
Stéphane Jaspar, Scotch & Soda’s CMO, commented: “Amsterdam and bikes are simply inseparable. More than a mode of transportation it’s a way of life in the city. We wanted to celebrate this together with Veloretti, who designs the sleekest and most stylish bikes in town, and bring joy to your daily commute here and abroad. With 6 different bikes in colors that match our latest “Amsterdam Proof” rainwear collection, we will help you stay dry and smiling no matter the weather conditions this fall.”
Tom Wolters, Veloretti’s Head of Sales, added: “It was an easy decision to collaborate with Scotch & Soda. The look and feel of our Veloretti bikes match perfectly with the style of Scotch & Soda. This also goes for the idea to deliver a collection of limited-edition city and electric bikes in celebration of the launch of Amsterdam Proof. When riding your Veloretti, you want to look stylish too. The unisex rainwear capsule collection therefore makes perfect sense to combine when riding the Scotch & Soda x Veloretti bikes, rain or shine.”
Posted by The New Collections
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