TOMMY HILFIGER ANNOUNCES THIAGO ALCANTARA AS AMBASSADOR
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Liverpool football star Thiago Alcantara as brand ambassador for the Fall/Winter 2022 TOMMY HILFIGER men’s watch and jewelry collection campaign launching in September across Europe. Thiago Alcantara’s ambassadorship celebrates his dedication to athletic excellence, determined optimism and social responsibility. The campaign was shot by Marco Fischer on location in northern Spain.
Son to former professional football player Mazinho, Thiago is a creative and technically gifted player for the Liverpool Premier League Club and the Spanish national team, and is highly active with the Alcantara Family Foundation whose mission it is to positively impact society.
The watch and jewelry campaign spotlights hero pieces from the men’s collection, including a vintage- racing-inspired, all-purpose sports watch. Water-resistant to 5ATM, this multifunctional timepiece (44mm) is complete with a sunray dial, stainless steel frame and rugged mesh bracelet.
The full men’s collection offers styles from sleek and minimalist, to sophisticated statement-makers. The inaugural monogram jewelry for men includes a silver rugged link bracelet and the reimagined stainless steel dog tags, both featuring the TH logo.
The Fall/Winter 2022 watch and jewelry collection is manufactured by The Movado Group Inc. under license from Tommy Hilfiger and is distributed globally through Movado’s wholly owned subsidiaries and exclusive agreements with international distributors.
Written by The New Collections
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