CHAMPION SS23: ROCHESTER
Known for their timeless designs and effortless quality, for Rochester SS23 Champion have reimagined their iconic reverse weave silhouettes to provide a modern twist on these much loved wardrobe staples. Through the use of stripe, abstract camouflage, and psychedelic dies throughout, Rochester SS23 revamps key silhouettes with bold, primary colours that embody dopamine dressing and pay homage to Champion’s college heritage. By offering a modern twist through joyful yet sophisticated designs, the Rochester SS23 collection is comprised of additional small capsules including the Bookstore line that utilises archive logo lettering alongside preppy finishes, the Graphic Gallery that splashes celebratory logos across signature tees and hoodies, the City Explorer that pairs stripped back graphics alongside varsity lettering, and Retro Resort that embodies the carefree retro vibes of the 80’s and 90’s beach resorts for true summer styling.
MEN’S COLLECTION: A go-to for timeless design and effortless quality, the Champion Logo line offers a twist on wardrobe staples such as hoodies and sweats. This season, essential pieces are given an uplift with bold, primary colours, ideal for dopamine dressing. Keeping the good times going within the line, stripes, abstract camouflage and psychedelic dies encourage joyful expression with a sophisticated edge.
Paying homage to our college heritage, the Bookstore line features logo lettering from our archives and preppy finishes.
Ready for SS23, the collection comes in a classic collegiate colour palette, with pastels and softened primaries. Dipping into the details, embroidered branding and abstract tipping adorn hoodies and tees. Say it louder with our Graphic Gallery line. Celebratory slogans are splashed across our signature tees and hoodies, ready to level up any casual wardrobe.
WOMEN’S COLLECTION: Our core collection, the Champion Logo line, celebrates both our large script logo and C logo patch. A true marker of Champion, the collection is forever timeless.
SS23 sees the essentials get a bold makeover in bright hues and primary colours, encompassing dopamine dressing. Finding new ways to evolve the everyday, find sweats and hoodies, alongside organic cotton tees. Easy, breezy and feel-good, that’s the C-Campus mood for SS23. Lightweight garments with comfort at their heart, this line was built to adapt to warmer climes. Crafted from naturally breathable materials, the colour palette is reminiscent of Miami Beach’s neon lights.
Playful and nostalgic, this is Made With Love. With Champion as the canvas, this line plays with hand craftsmanship and upcycling to reimagine classic Champion staples. Each piece is different to the last and with its own story, and it’s all about paying attention to the details.
Small changes can make the biggest impact and that’s why our Eco Future collection is crafted from organic cotton and recycled polyester. More sustainable, with that classic Champion styling, it’s easier than ever to make better choices. It’s all in the details, so our script logo and signature ‘C’ is embroidered in recycled polyester yarn, while our labels are made from recycled polyester. Authenticity at its finest
Posted by The New Collections
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