ADIDAS ORIGINALS LAUNCHES BRAND-NEW TIMEPIECE COLLECTION FOR SS23

Middlebury, Connecticut, USA, May 2023: Leading lifestyle and fashion label adidas Originals has infused their world-renowned athletic edge into the new timepiece collection for SS23. Perfectly expressing the youthful and unconventional side of adidas Originals, this collection features brand-new analogue, chronograph, and digital watches inspired by street culture and the mixing of technology with watch design. The SS23 collection reinterprets adidas’s rich athletic history with the use of new materials and reimagined silhouettes. The Code One Ceramic timepiece features a brand-new ceramic case while still maintaining the same elegance and versatility of the original Code One timepiece.

The unique and iconic Retro Pop timepiece has turned digital with the 80’s inspired Retro Pop Digital that features minimal geometries and a cool colour palette, expressing the unconventional side to adidas Originals. The cutting-edge City Tech Two watch combines modernity with functionality, featuring a count-down timer, a stopwatch, world time, and a shock-resistant resin case perfect for the adventurer.

Lastly, the Expression One timepiece possesses an impactful, pared back design with a strong personality, perfect for the wearer who wants to make this timepiece their own. Each watch in this collection features the iconic adidas Originals Trefoil logo and offers some modern design updates, all which pay tribute to the rich heritage of the brand. The SS23 collection aligns with the adidas Originals Time for Me campaign which celebrates self-expression and individuality — the core values of the brand’s DNA. More than just an accessory, the collection is designed for the young creator at heart, looking to capture their own self-expression in each of life’s present moments.

Available at adidas.co.uk and watchshop.com