ALPHA INDUSTRIES X PICANTE
Heritage brand Alpha Industries & London based lifestyle and fashion brand, PICANTE have partnered on two embroidered reinventions of the classic MA-1 bomber jacket coined by Alpha Industries in 1959. The partnership marks PICANTE’s first venture into outerwear.
Available in midnight navy & smokey olive with Alpha Industries signature orange lining, each jacket has been customized with a embroidered tonal PICANTE logo on the front left breast parallel to Alpha Industries “A” on the placket. In homage to PICANTE’s Soho roots, each jacket boasts a textured chenille patch featuring their “Fratelli” logo, a vintage reference paying homage to their love and passion for food and drink that has played a vital role in shaping the brands’ distinctive identity.
Each patch was made in Portugal and colour matched to the jackets providing a sleek and luxurious feel. The jackets also feature an additional PICANTE tag in vibrant blue that sits alongside Alpha Industries red heritage “Remove Before Flight” logo. The additional PICANTE tag showcases a 3D effect on the logo, encapsulating the brand’s dedication to detail.
The limited-edition Alpha Industries x PICANTE jackets will be available for purchase only on
https://www.picante.shop/ starting on October 27, 2023 with both jackets at £285.