MONDOTTICA LAUNCH DEBUT COLLECTION WITH ALLSAINTS
AllSaints, the British brand renowned for emphasising individuality and authenticity, has launched a debut collection of sunglasses and optical frames in partnership with Mondottica Group.
AllSaints continues to be a brand for the people, making responsible choices and beautifully crafted timeless designs that can be worn decade after decade. Founded in 1994, AllSaints has grown into a global fashion phenomenon known for its directional womenswear and menswear, while retaining an independent, rock’n’roll spirit.
A catalyst for cool, the stunning new eyewear range includes gender-neutral sunglass and optical styles in tortoiseshell and coloured acetate finishes. Made from more conscious acetate* and featuring UV 400 protection lenses in the sunglasses, each style includes durable and luxurious five-barrel hinge components, engraved with the AllSaints logo.
The optical collection includes details such as bespoke branded hinges, stylish bevelling and the finest metal detailing. Each eyewear style incorporates AllSaints DNA signatures such as hexagon bolt shaped studs on the temples and hinges book-ending the AllSaints name. An integrated end-piece and plaque on the hinge is adorned with the AllSaints logo in the brand’s classic distressed metal finish.
Tony Pessok, CEO Mondottica said, “We are extremely excited for AllSaints to join our premium portfolio of global brands. Developing and producing AllSaints’ first range of eyewear, while combining both our commitments to sustainability, has created a striking collection of styles that will resonate with the directional AllSaints consumer.”
The packaging for the collection has been carefully considered with a recycled-based vegan leather fabric case and 100% recycled polyester lens cloth.
The AllSaints sunglass collection is currently available at AllSaints stores and online at AllSaints.com
Posted by The New Collections